Experiential Knowledge Interview

In my previous post, "What Do We Do Now?" I wrote about three ways to improve existing customer relationships, as well as build new customers during periods of gross economic uncertainty. I highlighted the need for experiential knowledge, summed up in three words, Ask, Watch, and Do. Find Premium Management Jobs on Doostang. Start Now! www.Doostang.com

After writing that piece, I came upon a great interview done by Wharton Business School with Rita Gunther McGrath, a professor at Columbia Business School. She co-authored a book with Wharton professor of innovation and entrepreneurship and co-leader of Wharton Entrepreneurial Programs, Ian MacMillan. The book, titled "Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity," McGrath and MacMillan discuss ways companies can grow without spending vast sums of money. They also discuss experiential knowledge as way to not only chose the right projects, but also to modify them, as circumstances change. Cheap? No. 100% Free. Trade stocks for free on Zecco.com. The Free Trading Community. www.zecco.com

Enjoy the interview!