What Do We Do Now?

The economic situation of 2009, with high unemployment, tight credit, and a rapidly changing regulatory climate has made selling to now tight-fisted customers that much harder.

How do managers lead their teams to not just survive these difficult times, but also increase their customer base? Below are some real world suggestions to come out ahead

Face it, we are working on mental overload. The work, government, and social environment is changing so fast that our ability to manage the possible outcomes is overwhelmed. Our customers are facing the same challenges and looking to reduce overall expenditures. This combination requires us to be indispensable to retain our customers. We figure out how to be indispensable by asking, watching, and doing. Cheap? No. 100% Free. Trade stocks for free on Zecco.com. The Free Trading Community. www.zecco.com

Asking customers about their level of satisfaction and what they really want is a great first step. Besides wanting products that are better, faster and cheaper, asking what they really want provides critical information. Maybe customers want your product found in more places. Maybe they want better customer service. Perhaps they just want to be recognized for their loyalty. Ask! While a fancy, expensive market survey may be nice, why not set up a blog or feedback area on your company's website and monitor the feedback. You will be surprised. Additionally, have customer facing employees ask at the conclusion of the customer meeting, preferably at the register, but also if the customer leaves without purchasing.



Watching your customers and how they interact with the product is also important. Ask your employees how they use the product. If your product is a service, is your customer able to rapidly integrate your service into their life or business? Is there something you can do to make that integration better? If your product is difficult to use or consume, now is the time to fix it. Organic Flowers & Gourmet Gifts

As I mentioned above, the current world we live in is very different from what most of us know. We lack the ability to think our way out of this. What we should be doing is trying new ideas, little ones, cheap ones, and see what works. If we have asked and watched our customers, we should be able to come up with simple improvements. Here is a simple, but great example. I bought a TV stand. It came with great instructions and the components were clearly labeled. The hardware came in two bags, one for each major assembly. I was pleased and assembled the stand with ease. I recently bought another stand, by the same company. This time, they packaged the hardware for each step, and numbered the bags, so there was absolutely no guessing. This change in packaging, a cheap, easy, action has me talking about the company and recommending it. The company is Slam Brands.

While it may be impossible to predict interest rates and net present value calculations aren't really helping us make decisions, we can survive by asking, watching, and doing. If we ask our customers what they think, watch how they use our products, and take action on that data, we will create lasting customers and better products. We can also use the same technique with our employees.

How to Survive Matrix Teaming

Many of us, especially those with project management experience, work with matrix teams where there is no clear power structure. How does a person survive this type of environment and why is this even a question?

While most people are used to a linear organizational chart, matrix teams are quite a bit different and also challenge certain personality types. Executives & Professionals: Changing Jobs?

Amazon.com is known for matrix teaming and having a very flat organizational structure. The matrix teaming model allows for very rapid project execution and flexible resources allocation. However, it does make for some sticky situations where there is no clear authority and considerable ambiguity. (For more information about this Web 2.0 style, click here to find the first of a 5-part series on the topic.)

Certain personality types flourish in an environment filled with ambiguity as it promotes creativity and free flowing collaboration. Other personality types don't do well in these groups as they are structured thinkers and are good at developing boundaries and putting form to the formless. Elite Jobs for elite professionals! Let Doostang help accelerate your career. www.doostang.com

If you are one of the more structured thinkers, it helps to identify who in the group has the most influence and has the attention of the person requesting the output of the team. It also helps to develop key requirements and identify who in the team best can deliver those requirements. In short, facilitate the group to organize itself and provide a framework for how the work should be structured to deliver the output (product) of the team. This facilitation isn't constraint, but rather a method of delivering accountability and insuring success. Try RingCentral Fax FREE for 30 days

If you are a less structured thinker, recognize that there is a shared goal to the project. Also recognize that nobody is trying to stifle creativity when they set boundaries or ask for deliverables. Rather, seek to find the balance between your creativity and others' need for a framework. While it is difficult working with those who have "control issues," definitive action should be the result of cooperate work.

It is a compromise of styles. Free thinking personalities bristle at control. Structured thinkers are riled by ambiguity. Allowing both styles requires a balance of both. When accountability becomes an issue, influence is the best way to resolve it. Open and honest feedback also encourages accountability as it highlights competency and commitment. Online incorporating services backed by people.

Surviving a matrix team requires compromise. Structured thinkers must accept the need for a free flow of information. Less structured thinkers must accept some boundaries to facilitate success. Both types must accept each other as valued team members. Matrix teaming can be successful when people work to their strengths and accept a compromise of styles.